Good nutrition, guided by science.
We look for new ways to make good nutrition using less land, water and energy.
Why we started
Most food still depends on farmland, fresh water and good weather. Science is now opening other routes.
We started Looophole to help the best of them reach people, carefully and honestly.
What we do
We find new ideas in nutrition and wellness and check the science behind them. If an idea doesn’t hold up, we drop it.
Our focus
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New sources of nutrition
Foods and ingredients made in new ways.
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Using fewer resources
Ways of making food that need fewer natural resources.
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Everyday wellness
Ingredients and supplements, chosen on the evidence.
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New research
Early-stage science we keep an eye on.
Our values
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Evidence first
We follow the science, not trends.
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Care for the planet
Good nutrition shouldn’t cost the earth.
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Be honest
We say only what the evidence supports.
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Think long term
We back ideas that can work for many people, for many years.
Good food for more people
More and more people need good nutrition. Today’s ways of making food may struggle to keep up on their own. New science can help close that gap.
Let’s talk
Work in food, nutrition or science? Or just curious? We’d like to hear from you.