Better nutrition, guided by science.
We look for new ways to make good nutrition using less land, water and energy.
Why we started
Food needs new ways forward.
Producing food depends heavily on land, water and other natural resources. As demand for nutrition grows, we need more ways to meet it.
Advances in food science are opening new possibilities, from novel protein sources to more resource-efficient production methods.
At Looophole, we explore these developments, examine the evidence, and look for ideas with the potential to make a real difference.
What we do
We find new ideas in nutrition and wellness and check the science behind them. If an idea doesn’t hold up, we drop it.
Our focus
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New sources of nutrition
Foods and ingredients made in new ways.
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Using fewer resources
Ways of making food that need fewer natural resources.
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Everyday wellness
Ingredients and supplements, chosen on the evidence.
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New research
Early-stage science we keep an eye on.
Our values
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Evidence first
We follow the science, not trends.
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Care for the planet
Good nutrition shouldn’t cost the earth.
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Be honest
We say only what the evidence supports.
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Think long term
We back ideas that can work for many people, for many years.
Better food for more people
More and more people need good nutrition. Today’s ways of making food may struggle to keep up on their own. New science can help close that gap.
Let’s talk
Work in food, nutrition or science? Or just curious? We’d like to hear from you.