CASE STUDIES
ANIME BOX CLUB
Anime Box Club, a subscription service delivering exclusive anime merchandise, had grown to serve 6,000 to 9,000 subscribers globally, predominantly in the US. Despite reaching $6M in ARR, the Founder/CEO was feeling burnt out after years of intense effort. The business needed fresh energy and direction, especially since production was outsourced to China. Aman was brought on as Chief Marketing Officer to take the reins and restore momentum.
TRAINERIZE
Aman’s task was to help Trainerize diagnose their current situation and develop a clear strategy for moving forward. This involved auditing Trainerize’s vision, product, growth, team, and funding, and then presenting actionable milestones for improvement. Aman was also to assist in executing these new priorities to ensure the startup’s successful growth.
[Redacted]
Competitive Audit to understand how [Redacted] and [Redacted] technology companies represent themselves digitally to pinpoint how [Redacted] can differentiate itself within an emerging category landscape.
KIBRA
Aman helped Kibra, a high-quality activewear brand, develop a comprehensive launch strategy, refine its marketing approach, conduct in-depth competitor analysis, and oversee digital content. These efforts resulted in a cohesive brand presence, effectively positioning Kibra in the activewear market and enhancing its appeal to the target audience.
