TRAINERIZE
THE ASK
Aman’s task was to help Trainerize diagnose their current situation and develop a clear strategy for moving forward. This involved auditing Trainerize’s vision, product, growth, team, and funding, and then presenting actionable milestones for improvement. Aman was also to assist in executing these new priorities to ensure the startup’s successful growth.
MY APPROACH
Trainerize, a Canada-based startup, aims to make fitness fun with a mobile game that pairs users with virtual trainers. Each workout adjusts to fitness levels, rewarding progress with gamification. In multiplayer mode, users can work out with anyone, anywhere, anytime. I helped Trainerize refine their vision, product, and growth strategy, enabling them to move forward confidently.
SERVICES PROVIDED
☑️ Growth Strategy
☑️ Vision assessment
☑️ Process and operation optimization
☑️ Team analysis
☑️ Funding status check
SITUATION
The health benefits of regular exercise are undeniable, yet maintaining a consistent workout routine can be challenging. Trainerize, a Canada-based startup, set out to make fitness fun and engaging. They developed a mobile fitness game that pairs users with a virtual trainer who tracks progress and uses gamification techniques to reward efforts. Each workout adjusts dynamically to the user’s fitness level. Additionally, Trainerize’s multiplayer mode allows users to work out with family, friends, or anyone worldwide at any time.
The Trainerize team approached me during a pivotal moment in their startup journey. They had a functional prototype of the Trainerize mobile app and some high-level ideas for market entry. However, the product had not been exposed to customers, and one of the co-founders had left, creating uncertainty about the way forward.
ACTIONS
I started with a comprehensive Growth Audit Report, which provided an in-depth analysis of Traninerize’s status across various dimensions, similar to a VC’s diligence process. This report included:
– Vision assessment
– Product evaluation
– Growth strategy review
– Team analysis
– Funding status check
Based on the audit, I identified 10 actionable milestones for Traninerize. My next steps included:
– Developing an ideal customer profile to define target buyers, their challenges, and preferred channels.
– Conducting customer research through calls and surveys to gather valuable insights.
– Providing guidance on a new landing page and paid social strategy.
– Offering around-the-clock mentoring via calls and Slack to support the Traninerize team in executing their new priorities.
RESULTS
Through my partnership with Trainerize, they gained a clear and strategic path forward. The Growth Audit Report and my continuous support helped the team refine their vision and product while aligning their growth strategy with market demands. Trainerize is now better positioned to achieve its mission of making fitness fun and engaging, and the startup is on a strong trajectory to reach its growth targets.
CLIENT TESTIMONIAL
“It was an incredible experience working with Aman. He’s a seasoned startup advisor, and I brought him on board after working on my fitness startup for some time, feeling stuck and spinning my wheels. We were hitting a rough patch—redefining our vision and lacking a solid go-to-market strategy. I needed someone to help set the next milestones for our company. Aman jumped right in, reviewed extensive data, met with the team, and crafted a comprehensive Growth Audit Report for us. His report laid out clear priorities that we’re now executing on. His experience as a former VC and founder has been invaluable. Aman also helped us design customer surveys, build our new website, conduct customer interviews, and more. He’s reliable, incredibly dedicated, and my go-to person in tough times. Highly recommend him. In fact, I’m bringing him on board for our next project right now.”
– Sharad Mohan, Founder | ABC Trainerize